The Australian Open is a unique moment in the Australian sporting and broadcast calendar. Millions tune in for a two week period and it dominates the nation’s press, as the public feverishly follow the fate of the world’s biggest tennis stars.
During the 2025 tournament, to prove Uber Eats’ commitment to delivering almost almost anything, we treated tennis royalty Andy Murray like a chicken burrito - making him available to order on the app. The orders rolled in. But there was one problem, when we went to pick him up, he wouldn’t get in the bag.
This started a two week, episodic chase that began in TV ads but bled into culture, hijacking broadcast moments, the news and PR interviews, with regular updates shared via social media.
During the finals, with millions watching, we finally caught up to an exhausted Andy, delivering him to one Australian - proving Uber Eats really can get almost almost anything.
