35,000 cats end up in RSPCA shelters every year in New South Wales. Most are put down. To change the mindset of cat owners, we gave cats a voice to plead their case themselves.
Cat Ballads was an album of great songs with cat welfare messaging built into the lyrics.
The album included a scientifically-backed remix which was designed to calm cats themselves.
The campaign got a heap of organic PR, plenty of interest on social media and at last count had more than 22 million impressions.
Visit catballads.org for the full campaign.
I Need You – Music Video
Director: Stuart Bowen – GoodOil
I Need You – Cat Mode – Music Video
Director: Thommy Tomms – Prodigious