How do you make a new, complicated membership program stand out in a sea of member programs? Buy confusing a household of hard-of-hearing celebrities into repeating our proof points again and again and again.
That’s how.
Film Shortlist, Spikes Asia 2023 • Silver, APAC Effies 2023 • AWARD Creative Strategy Shortlist, 2023 • The Work – In Book 2023
With a benefit-rich, but complicated product, Uber needed a way to cut out the fiddly details and explain their new membership in a memorable way. So we made the confusing product offering our idea.
We supported the broadcast work with OOH featuring a custom built Car/Couch, representing both sides of the Uber business that Uber One offered savings to.
