We helped Pepsi turn the signs of restaurants who stock Coke into a message of their own.

Silver Activation AWARD Awards 2024 • BestAdsOnTV Best of the week, Outdoor & Activation

Research showed Pepsi Max’s unique flavour makes food taste better - something about the hints of caramel and lemon. But because the major food chains serve Coke, that’s just what people were drinking with their food.

So Pepsi decided to take it to the establishment, and put Pepsi Max where it had never been before, right next to the countries biggest fast food restaurants, to let Australia know that food tastes better with Pepsi Max.